Joe Stressline

Stressline appoint cast stone specialist to ASM role

Andrew ALL, Cast Stone Leave a Comment

Our newest Area Sales Manager (ASM) comes with a wealth of knowledge and experience from the cast stone sector, and has been operating in a similar arena to Stressline for over 15 years.

Joe Wheatcroft, our ASM for the central region is well-versed in our products already but particularly cast stone. He is also somewhat familiar with many Stressline staff having worked for JP Naylor for eight years, before Stressline took on the company’s assets (and several members of staff) after it fell into difficulty.

Prior to Stressline, Joe worked for the cast stone manufacturers Amber Precast, with his roles comprising of different sales positions including Business Development Manager, and before that Technical Sales Manager. It was at Amber that Joe built a formidable reputation with housebuilders and developers for tenacity and hard work, and his experience in this sector is a welcome addition to us here at Stressline.

His time at JP Naylor saw him start as a Trainee Draughtsman for six months before moving into the estimating department, where he served a solid four and half years. He then moved back to the drawing office and then on to sales, before the company went into administration.

Prior to joining JP Naylor, Joe was at college for three years and successfully obtained a national diploma in engineering.

He describes himself as a ‘family man’ and spends much of his spare time with his wife and two sons. When asked about his new role Joe replied:


“I am very much looking forward to working with Stressline, their product offering of precast structural building products to architectural cast stone is unique and I cannot wait to showcase them to my existing and new connections”

Joe Wheatcroft

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